Posted on in Programming
Whenever I start a new software project, I spend way too much time trying to
figure out what I'm going to call it. I try to think of something clever, but I'm
never really satisfied with what I come up with. (I suppose this means I'm not
clever.) Starting with …
Posted on in IT Management
It is no secret that organizational strategy is linked to market strategy. When a company first begins to move into the global marketplace, it must decide how it will interact with each market. The company could decide to utilize a multinational strategy. This strategy develops products and marketing specific to …
Posted on in IT Management
North American companies have a long history of marketing blunders in the international marketplace. The most famous example is GM's attempt to sell the Chevy Nova in Mexico despite the fact that "no va" is Spanish for "no go." That story is old news and has been retold to the …
