Posted on in Information Systems
In today's global marketplace, even small to medium-sized businesses cannot afford to ignore the value of information technology. As James Senn (2004) notes, interconnected groups of computers offer four benefits to business: speed, consistency, precision, and reliability. Together, these information technology benefits allow businesses to respond quickly to an ever-changing …
Posted on in Information Systems
As fully vested members of the Information Age, we manipulate data everyday without really taking notice. Personal computers (PCs) are in our homes and personal digital assistants (PDAs) are in our pockets. These pieces of hardware were designed solely for the purpose of collecting and manipulating data. Hardware …
Posted on in Information Systems
As organizations have accepted the integration of technology into their everyday business practices, it has become necessary to focus the technological activities of organizations into a specialized group of individuals. This has led to new positions such as system analysts, who focus on formulating technological solutions for organizational problems. Many …
Posted on in IT Management
It is no secret that organizational strategy is linked to market strategy. When a company first begins to move into the global marketplace, it must decide how it will interact with each market. The company could decide to utilize a multinational strategy. This strategy develops products and marketing specific to …
Posted on in IT Management
North American companies have a long history of marketing blunders in the international marketplace. The most famous example is GM's attempt to sell the Chevy Nova in Mexico despite the fact that "no va" is Spanish for "no go." That story is old news and has been retold to the …
